Baby Company Inc.

About

2017　May 　Company founded with a mission to connect global value through trade.
2019 　Began handling international brands, entering the cross-border distribution business.
2022 　Achieved No.1 market share in Japan for underwater scooter brands.
2023 　Expanded portfolio by increasing the number of international brands under management.
2024 　Launched new business lines in home appliances, mobile accessories, and sports equipment, enhancing product diversity and sourcing capabilities.
2025 　Entered the software sector, expanding our offerings to include digital products and tech-based solutions for global distribution.

Mission

"Engage the World with Integrity, Shape the Future with Innovation."

Core Principles

Integrity First

　We prioritize trust and honesty in all our dealings, upholding sincerity in every transaction.

Respect the World, Keep Learning

　We embrace diverse cultures and values, continuously learning and evolving with global change.

Agility and Adaptability

　We turn change into opportunity, responding swiftly and flexibly to the world’s needs.

Shared Growth and Co-Creation

　We pursue mutual prosperity with all our partners, communities, and stakeholders.

Aim High, Act Grounded

　With global ambition and practical action, we bridge vision and reality.

Our Service

Driving Global Value Through Trade, Innovation, and Partnership

1. International Import & Export Operations

We facilitate the seamless movement of goods and materials across borders, ensuring reliable, compliant, and efficient international trade. Our expertise spans consumer goods, industrial materials, and niche categories.

2. Market Entry & Expansion Support

We help overseas brands enter the Japanese market and support Japanese companies in expanding abroad. Services include:
・Local market research
・Partner sourcing & negotiation
・Regulatory and cultural localization
・Go-to-market strategy and execution

3. OEM / ODM Production Management

From concept to delivery, we coordinate OEM/ODM manufacturing with trusted factories across Asia and beyond. We manage:
・Supplier sourcing
・Design and prototyping
・Quality control
・Logistics and delivery

4. Brand Development & Distribution

We support international brands in launching and scaling within Japan through:
・Brand positioning and storytelling
・Channel strategy (retail, wholesale, digital)
・Marketing campaigns
・Customer support and feedback localization

5. Cross-Border E-Commerce & Offline Retail Integration

We provide end-to-end support for launching and managing your brand on major global e-commerce platforms such as Amazon, Rakuten, Tmall, and Shopee, covering everything from store setup and localization to logistics, customer support, and returns.
What sets us apart is our ability to go beyond online-only solutions—we facilitate integration with offline retail channels, including leading electronics retailers like Bic Camera and Yodobashi Camera, offering opportunities for physical store placement and broader consumer reach.
Additionally, we enable entry into top-tier marketplaces beyond Amazon and Rakuten, such as YODOBASHI ONLUNE, Biccamera ONLINE, and others. Shopping, helping your brand tap into a wide and diverse customer base across Japan and Asia.
Through a hybrid strategy combining e-commerce and offline distribution, we build comprehensive sales channels that support long-term brand growth and maximize your market potential.

6. Global Logistics & Supply Chain Optimization

We offer integrated logistics solutions tailored to international trade:
・Freight forwarding and customs clearance
・Warehousing and inventory control
・Risk mitigation and cost efficiency strategies

7. Software & Digital Product Sales + Digital Marketing Support

We provide full-service support for the distribution and sales of software, SaaS products, and other digital services, including localization, licensing strategies, API integration, and customer support setup—helping your digital offerings succeed in both domestic and international markets.
Additionally, we offer comprehensive digital marketing and promotional services within Japan. Utilizing platforms such as TikTok, Instagram, YouTube, and other major social media channels, we deliver end-to-end campaign management—from strategic planning and influencer coordination to content creation, advertising operations, and performance analysis—to ensure maximum brand visibility and market impact.

Outline

Established: 5/2/17
US office: 1960 Kapiolani Blvd, STE22 Honolulu HI 96826

Japan Office: 3-19-2 Takaban, Meguro-ku, Tokyo, 152-0004